How to Use Webinars for Product Marketing and Sales Enablement

Webinars can be effectively used by Product Teams for various purposes such as internal product launches, thought leadership and expertise showcase, and product education and feature adoption. They provide an engaging format that helps to establish messaging and positioning, refine goals, and educate prospects and stakeholders on specific aspects of a product. Key components of a successful webinar include sharing the product's benefits, demonstrating its features, creating a registration page, promoting the webinar, hosting it, recording it for future use, and conducting post-webinar analysis to gather feedback and improve future webinars.