Your In-Depth Guide to Crafting Effective Product Launch Emails

A product launch email is an announcement sent to users about a new product or feature. Great product launch emails start with a campaign that includes pre-launch and post-launch email sequences, as well as the main launch email. The subject line and preview text should be attention-grabbing, while the email body should spark curiosity with concise copy and visuals. Segmentation and personalization are key to ensuring the message resonates with different user groups. A/B testing can help optimize and iterate on the campaign, and metrics such as open rates, click rates, and conversion goals can showcase its success. Examples of successful product launch emails include those from Loom, Calendly, Airtable, Figma, Wistia, Copymatic, Hotjar, Trello, Typeform, Dropbox, and Chameleon. To further increase the impact of a product launch, consider running multi-channel campaigns that include in-app messaging, website banners, social media announcements, and community engagement.