How to Generate Killer Product Growth with Experimentation (5 Step Process)

The text discusses how to generate killer product growth with experimentation through a 5-step process called a growth product audit. This audit involves understanding the user journey, collecting qualitative insights from usability testing and user surveys, synthesizing research findings into a shareable document, and prioritizing experiment backlogs. The article emphasizes the importance of focusing on idea quality before velocity in experimentation and provides tips for each step of the process. It also highlights the benefits of running a growth audit, such as improving product success and understanding what makes best users.