Product Discovery Process: Everything Product Managers Need to Know

Product discovery is the process of understanding customers on a deeper level in order to develop products that suit their needs. It helps teams uncover problems faced by their target audience and ensures that resources are not wasted building products that do not effectively meet customer needs. Effective product discovery makes businesses more customer-centric, leading to increased satisfaction levels and loyalty among customers. The process involves understanding the ideal user, empathizing with customers, and learning about their needs and concerns. Product teams benefit from product discovery by creating products that cover customer needs, improving prioritization processes, and increasing value for the company. Creating a roadmap with product discovery in mind involves gathering information, visualizing findings, using inspiration, tech knowledge, and human knowledge, and analyzing results. Continuous product discovery is crucial as customer needs change over time.