How Product Adoption Creates Recession-Proof SaaS Businesses

The article discusses how product adoption can help SaaS businesses survive during a recession. It explains that during economic downturns, companies tend to cut spending and reevaluate their tech stacks, which could lead to decreased sales for SaaS products. To combat this, the article suggests focusing on driving users to the product value quickly through product adoption strategies. This can increase revenue without increasing spend, keep teams lean and nimble, make the product essential to customers, and help businesses quickly find what works and what doesn't. The article also provides a tech stack for product adoption, including user segmentation tools like Segment, in-product engagement tools like Chameleon, and product analytics tools like Heap. It concludes by emphasizing that while recessions can be challenging, they also present opportunities for growth and innovation.