Heap vs Google Analytics: Which one is right for you?

Heap and Google Analytics are both popular analytics platforms, but they serve different purposes. While Google Analytics focuses on marketing analytics, understanding how customers interact with marketing websites and campaigns, Heap is designed for product analytics, helping businesses understand user interactions within their digital products. Heap uses event-based data to track user behavior, allowing users to create custom reports and analyze data in real time. It also offers features like account-level tracking and data retroactivity. Google Analytics collects data from page views and allows for basic conversion tracking. However, it requires manual input of tracking codes and may require engineer support for more advanced features. Heap's funnel analysis is more customizable to the user journey, while Google Analytics offers a simpler interface with hundreds of possible integrations. Pricing varies between the two platforms, with Heap offering free access but increasing costs based on monthly sessions, and Google Analytics providing a freemium service with an option for a paid upgrade. Ultimately, the choice between Heap and Google Analytics depends on your specific use cases and goals.