Building a Habit-Forming Product Starts With Your User Onboarding

Nir Eyal's Hook Model, consisting of Trigger, Action, Reward, and Investment, can be applied to user onboarding for creating habit-forming products. During onboarding, it is crucial to find trigger moments that guide users towards key actions using external triggers like push notifications or empty states. The right action should be simple, repetitive, and valuable to the user. Providing variable rewards can increase desire and create emotional attachment. Lastly, creating opportunities for users to invest their time, effort, or information into your product strengthens commitment and deepens engagement.