How to Manage, Scale, and Improve Your Customer Education Content (with insights from Heap)

Customer Education is a crucial aspect of SaaS companies, helping customers understand the value they can gain from using the product. This typically involves creating help documents, video tutorials, in-product guides, live training, product academies, knowledge hubs, and more. To effectively manage customer education content, focus on explaining the value users will get out of your product, decide on channels and content formats, use segmentation and experiments to iterate and improve content, collaborate with other teams, keep educational content up-to-date, and measure its success using relevant metrics.