/plushcap/analysis/chameleon/customer-centric-strategy

Are You Really Customer-Centric? How to Always Put Your Users First

What's this blog post about?

Customer-centricity is a business approach that focuses on putting customers at the center of all operations, from product updates to communications and KPIs. It involves understanding the user journey, collecting and analyzing feedback, building features users crave, onboarding users effectively, offering proactive support, being transparent and honest, and looking after employees. Measuring customer-centricity can be done through metrics such as customer retention, CSAT score, Net Promoter Score, and CES score. By prioritizing customer happiness, companies can increase customer satisfaction, loyalty, and profitability while reducing churn and the cost of acquiring new customers.

Company
Chameleon

Date published
Dec. 1, 2020

Author(s)
Kirsty Finlayson

Word count
3545

Hacker News points
None found.

Language
English


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