How to Use Click Tracking to Run Effective Experiments In Your Product

Click tracking is a method used to identify and track user clicks within web applications without requiring code-level changes for tracking. It enables the tracking of all user actions, such as hovers, form field inputs, and more, which are called events. The purpose of event tracking is to use data analytics to answer questions related to product usage and improve the user experience. Two types of click tracking include precision tracking, which requires pre-defined events in the codebase, and retroactive tracking, which automatically tracks events in the background. Common mistakes with click tracking include not having a consistent naming convention and not being specific enough with naming conventions. To get the most out of event tracking, it is recommended to use best-in-class tools that are built around this specific purpose and have deep integrations with other tools. The five steps to successful in-product experiments with click tracking include starting with customer data collection, gathering user feedback through in-app surveys, uncovering insights with product analytics, running data-backed experiments in the product, and evaluating experiment results and iterating for improvement.