Playbook 6: How to run smarter experiments that boost growth

Product leader Sophia Friend shares insights on how small adjustments can lead to significant growth in businesses. She emphasizes the importance of understanding user psychology and leveraging psychological insights like loss aversion to boost conversions. Experimentation is valuable but should not be the sole focus of product managers; instead, they should balance experimentation with intuition and strategic direction. Sophia's experience at HubSpot demonstrates that fear of missing out (FOMO) can be an effective strategy in both B2B and B2C contexts. Overall, her approach to growth highlights the significance of small changes, leveraging psychological insights, and balancing experimentation with intuition.