Playbook 5: How to navigate SaaS pricing and monetization

In this playbook, Marcie Cheung from Snyk shares insights on how her team approaches pricing not just as a growth driver but as a comprehensive strategy that considers customer value, operational needs, and internal alignment. Key takeaways include aligning pricing with customer value, focusing on long-term customer value and satisfaction rather than solely on growth, validating pricing changes through low-tech, non-scalable methods before launching, keeping metrics simple and familiar, and ensuring early buy-in from internal stakeholders for successful adoption.