Announcing the Latest Chameleon Benchmark Report
The Product Tours and Experiences Benchmark Report highlights key areas of user onboarding optimization, including Product Tours, Microsurveys, and Launchers. Key findings include that shorter Product Tours with three steps have a 66% completion rate, while longer tours see a significant drop in engagement. Additionally, Microsurveys with four response options have an average completion rate of 90%, making them effective for gathering user feedback. Lastly, Launchers encourage self-serve learning by allowing users to complete onboarding tasks at their own pace, with a 76% open rate and a 50% Tour completion rate.
Company
Chameleon
Date published
Jan. 14, 2021
Author(s)
Kirsty Finlayson
Word count
614
Language
English
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