AI for RevOps: How We Automated Fit Scoring in Salesforce

Building an ICP analysis and account scoring system can be a complex process, involving digging through customer data, defining success metrics, reaching consensus on scoring criteria, and maintaining the system. However, using Census's new GPT columns feature, this entire process can be accomplished in just one afternoon. By setting up an ICP analysis, writing a fit score or ICP analysis GPT prompt, testing the account fit score with familiar accounts, and syncing data to Salesforce or Hubspot, companies can create an automated, data-driven ICP analysis and scoring system that brings valuable insights right to their CRM.