How the Data Warehouse helps you meet GDPR Compliance

Cloud data warehouses play a crucial role in modern data stacks, acting as the central hub for ingestion, transformation, and activation of data. They offer numerous benefits such as accessibility, speed, ease of use, security, and privacy features that closely follow regulations like GDPR. By replacing on-premise data warehouses with cloud data warehouses, companies can take advantage of these features to adhere to GDPR standards. Key GDPR principles supported by cloud data warehouses include data minimization, accuracy, storage limitation, and security. Some top features of data warehouses that help meet compliance include user/role-based access control, searchable data, encryption, specific cloud regions, secure data sharing, and data masking. These features enable tight data governance, streamlined query processes, secure data transmission, and the ability to choose where data is stored. Additionally, data activation platforms like Census help maintain GDPR compliance while using data for personalized campaigns, sales outreach, and product-led growth. By leveraging these tools, companies can ensure they are sharing data internally and externally in a GDPR-compliant manner.