Drive Omnichannel Retail Success with Location Intelligence and New Data Streams

Drive Omnichannel Retail Success with Location Intelligence and New Data Streams` Rising eCommerce has changed the retail game, with global online sales projected to reach over $4 trillion by 2021, leading many experts to assert that offline retail is entering its twilight years. However, brick-and-mortar retailers can thrive in this environment by adopting omnichannel strategies that engage consumers across multiple platforms and devices. Location Intelligence techniques and new data streams are essential for improving these business plans, enabling retailers to deliver targeted experiences to their customers at every touchpoint. By analyzing demographic data, such as age, gender, and spending habits, retailers can create tailored marketing campaigns that drive return business and optimize site planning for maximum foot traffic. With the help of tools like Vodafone Analytics and CARTO's Foot Traffic data stream, retailers can make informed decisions about location selection, site optimization, and omnichannel efforts.