7 Maps Deriving New Insight From Mobile Data

The world's most powerful tool for understanding people is mobile devices, generating vast amounts of data that can be used to answer various business questions such as reducing traffic congestion and predicting changes in property value. Mobile data has been utilized to create insightful maps on foot traffic and public space usage, demographic tracking, app data, and traffic patterns, providing valuable information for businesses, policymakers, and individuals alike. These insights can inform decisions around site planning, investment, marketing, and safety, ultimately helping organizations make smarter and more agile decisions to improve their bottom lines and serve citizens or save lives.