Kroton’s Geomarketing Campaign Powered with Data-driven Analysis

Kroton, a private educational organization, used CartoDB's location intelligence and spatial analytics platform to analyze the success of their geomarketing campaigns across over 100 campuses in Brazil. By integrating data such as school locations, competitor information, population census tract data, income levels, student economic profiles, and distance between students and competitors, Kroton was able to create customizable, real-time visualizations that easily integrated into their existing platforms. This allowed them to make better, faster decisions based on the impact of their campaigns.