3 Internet of Things (IoT) Location Trends in 2018

The Internet of Things (IoT) has evolved into a reality that businesses cannot ignore, with potential economic impact estimated to be between $3.9 trillion and $11.1 trillion by 2025. IoT is fundamentally concerned with Location Intelligence, leading to major improvements in smart city retail and real estate industries. In 2018, three location intelligence trends are expected to shape the industry, including smarter cities with less traffic, personalization of the retail experience, and using psychographic data in commercial real estate. These trends will enable businesses to implement sophisticated strategies leveraging connected technology and hyper-location specific data.