The Healthcare Marketing Trend to Watch in 2018

The healthcare marketing trend to watch in 2018 is the adoption of geomarketing, which has seen quick growth in consumer-focused transactional industries like retail. However, it's been a more gradual process in healthcare due to compliance regulations and data governance issues. Despite these challenges, healthcare geomarketing is expected to accelerate as healthcare surpasses retail as the largest sector of the location market by 2020. Location intelligence tools can help healthcare marketers identify optimal areas for marketing efforts, target high volumes of smokers or patients with specific needs, and even inform business decisions such as where to locate new pharmacies or store expansions. CVS Health's recent campaign is a prime example of how geomarketing can be used to promote health and wellness initiatives, drive sales, and build brand loyalty. By leveraging location data, healthcare marketers can create targeted campaigns that not only promote healthy behaviors but also optimize business practices.