Minimum Viable Products: What Are They and Why Are They Important?

The traditional concept of MVP (minimum viable product) is outdated as it involves building disposable products for idea validation and user testing. In today's fast-paced world, companies need scalable MVPs that can serve as V1 of the product. Tools like Bubble allow founders to build minimum viable products from day one, enabling seamless growth and iteration processes. Unlike prototypes, which are short-term visual representations for idea validation and internal testing, scalable MVPs provide real functionality to users right away. Building an effective MVP involves starting with potential users, defining the problem to be solved, determining key features and functionality, scoping down, building on a platform that scales, and launching and learning from user feedback.