How Bubble’s User Research Team Bridges the Gap Between Feedback and Development

Bubble's User Research team plays a crucial role in ensuring that the company's product strategy aligns with users' needs. The team conducts both tactical and strategic research, influencing every stage of the product development cycle. Tactical research focuses on specific surface areas while strategic research impacts long-term product strategy. Bubble encourages user participation through various methods such as surveys, interviews, rapid research, unmoderated user testing, and beta testing. The company values users' feedback and uses it to continually improve its platform and meet the needs of its diverse user base.