How to Build Customer Loyalty: 7 Methods that Work for Startups in 2024

Customer loyalty is crucial for businesses as it leads to increased revenue, growth, and customer satisfaction. To measure customer loyalty, five key metrics can be used: Net Promoter Score (NPS), Customer Lifetime Value (CLV), Repeat Purchases, Customer Retention Rate (CRR), and Customer Satisfaction Score (CSAT). By understanding these metrics, businesses can set goals to improve customer loyalty. Various customer loyalty programs exist, such as points-based, tiered, mission- or charity-based, paid membership, referral, and exclusive access programs. The choice of program depends on the business model and target audience. Bubble's no-code development platform helps creators build apps that foster customer loyalty by enabling quick iteration based on user feedback. Customer loyalty can be increased through a well-defined strategy focusing on understanding the current state, setting goals, and determining tactics to achieve those goals. The psychology of customer loyalty involves rewards or rescues, which are positive reinforcement or negative reinforcement techniques that encourage customers to engage in desired behaviors. By implementing effective strategies and choosing the right loyalty program, businesses can build a loyal customer base that drives growth and success.