The Essential Brand Elements: 15 Assets That Will Help Your Startup Stand Out

Great brands are easily recognizable through their name, logo, and color palette. However, a strong brand goes deeper than these elements. Brand elements include tangible aspects like logo, brand name, and colors, as well as intangible elements such as brand voice or personality. These elements influence how people experience and perceive a brand. A strong brand can help set customer expectations, stand out from competitors, build an audience, develop customer loyalty, and generate growth through word-of-mouth referrals. Visual brand identity elements include color palette, logo, typeface, illustrations and imagery, and product packaging and presentation. Linguistic brand elements consist of the brand name, product and feature names, taglines, slogans, brand promises, and brand voice. Additional brand elements can be any experience, emotion, or recognizable element that is associated with a brand. Examples of strong branding include Oatly, Airbnb, and Bubble.