What is RCS (and why we’re excited)?

Rich Communication Services (RCS) is a new messaging standard that combines features of popular messaging apps like iMessage, Facebook Messenger, and WhatsApp into a single native experience. It offers real-time feedback, rich dynamic content sharing, quick response buttons, and improved branding for businesses. RCS also provides better data tracking and insights compared to traditional SMS and MMS. Businesses can use RCS in various ways, such as check-ins for hotels and airlines or enhancing customer service interactions.