SMS vs MMS – How Do They Differ?

The text discusses the popularity of texting and its use in business communication. It highlights the differences between SMS (Short Message Service) and MMS (Multimedia Messaging Service), with SMS being plain text messaging without multimedia support, while MMS allows for sharing images, videos, audio, and longer messages. The article also introduces "Over The Top" (OTT) applications like Facebook Messenger, iMessage, WeChat, and WhatsApp, which are message apps that rely on internet connection rather than carrier networks. It then delves into the advantages of SMS and MMS for businesses, emphasizing their effectiveness in reaching a broader audience with fewer deliverability barriers, and the ability to convey brand personality better through multimedia content. The article concludes by offering tips on how to maximize the value of MMS in business communication.