What is Local A2P (and why are we so excited for it)?

The messaging ecosystem is undergoing significant changes, including new fees around A2P (Application-to-Person) SMS traffic and the sunsetting of shared short codes. One major development is 10DLC (Ten Digit Long Code), which aims to improve the messaging experience for businesses using local phone numbers. The industry has failed to provide a viable path for high volume business SMS on local numbers, leading to unpredictable delivery and filtering issues. Local A2P will bridge this gap by enabling reliable, high-volume messaging with recognizable local phone numbers. This development is particularly important given recent decisions by Verizon and AT&T to impose fees or sunset support for shared short codes.