Understanding A2P vs. P2P Messaging
The text discusses the differences between application-to-person (A2P) and person-to-person (P2P) messaging. P2P messages are sent using local, ten-digit phone numbers and travel on a two-way street with slower traffic. A2P messages, used for notifications, alerts, etc., can be sent in high volumes from one location to multiple recipients at once. They use short codes, toll-free numbers, or new Local A2P numbers. The type of messaging used affects deliverability and should be chosen based on the specific use case.
Company
Bandwidth
Date published
June 18, 2019
Author(s)
George Perry
Word count
344
Language
English
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