This is not the 10DLC update you’ve been waiting for

The use of text messaging by local businesses has significantly increased in recent years, with commercial or business messaging known as application-to-person (A2P) being done through short codes, toll-free numbers, or even local numbers. There is a growing debate over what businesses can and should do via text messaging while maintaining the integrity of the channel free from spam and unsolicited texts. The North American SMS/MMS market has undergone radical shifts in regulatory and pricing changes over the last two years, with new A2P programs coming online. Carriers have been preparing to launch their 10-digit long code (10DLC) routes throughout 2020, which will allow higher volumes of sanctioned traffic over local numbers than before. The exact dates and pricing for these changes are not finalized yet, but it is expected that the new process will be easy for businesses to navigate.