The Do’s and Don’ts of Business Text Messaging

The fourth part of a five-part series on message deliverability discusses best practices for maximizing business text messaging deliverability. Key points include obtaining prior written permission, sending confirmation messages after opt-in, supporting HELP and STOP keywords, including brand name in messages, avoiding multiple numbers, and being cautious with link shorteners. Following these guidelines can help ensure that your messages are delivered to customers' inboxes and improve the effectiveness of your messaging campaigns.