The 7 benefits of short codes for business messaging

Short codes are a type of number for text messaging that offer several benefits for businesses. They enable high-volume, high-throughput messaging and mobile-friendly marketing. Short codes are easy to remember, secure customer information, and are scalable. Additionally, they improve consumer engagement, inspire confidence in customers, and have been around long enough for people to be familiar with them. To mitigate the risk of traffic getting blocked, it's important to follow CTIA guidelines regarding opt-ins and use a dedicated short code.