SMS-enabled phone numbers: What are they?

SMS-enabled phone numbers are increasingly being used in multi-channel marketing strategies and embedded communication for apps and services. These virtual numbers, which differ from regular mobile numbers by using IP-based technology to transfer calls and texts at lower charges, allow businesses to send and receive texts locally in different locations worldwide. Long codes and short codes are two types of telephone numbers, with the latter being shorter and easier to remember. SMS-enabled phone numbers can be used for various business purposes such as building brand awareness, promoting timely offers, improving customer service, and making traditional media more measurable. Bandwidth provides SMS-enabled phone number services on long codes, short codes, and toll-free numbers, allowing businesses to send texts using their existing numbers.