RCS messaging and Apple’s 2024 iOS announcement

Apple announced on November 16th, 2023 that it will support Rich Communication Services (RCS) alongside its iMessage system, potentially bridging the gap between iOS and Android users in terms of messaging. RCS is an improved messaging service that combines features from various platforms such as SMS, MMS, iMessage, Facebook Messenger, WhatsApp, etc., allowing for higher-resolution photo and video sharing, read receipts, typing indicators, emoji support, and group messaging enhancements. The history of RCS dates back to 2007 when industry professionals formed the Rich Communication Suite initiative to improve messaging services. Google acquired Jibe Mobile in 2015, a leading provider of RCS services, and began pushing for RCS as the de-facto messaging standard. Apple's adoption of RCS is expected to enhance interoperability between iOS and Android users, with iMessage remaining the primary communication platform for iPhone users. The impact on businesses and consumers will be an overall improved messaging experience across mobile platforms, potentially leading to a decline in SMS and MMS usage.