No-shows suck…revenue. Why SMS appointment reminders are preferred by 55% of customers

Missed appointments can lead to significant financial losses for businesses across various industries. A survey revealed that 28% of customers admitted forgetting about missed home appointments, while the healthcare industry loses around $150 billion annually due to no-shows. Emails are often overlooked or ignored in comparison to text messages, which have a higher open rate and faster response time. Businesses can improve their customer engagement by incorporating text reminders for appointments. However, ensuring message deliverability is crucial for realizing ROI on texting campaigns. Companies should partner with trusted service providers like Bandwidth that offer message deliverability insights and network ownership benefits to enhance user experience at a lower cost.