Media Streaming opens the door for CX innovation

Media Streaming, a new feature of the programmable Voice API by Bandwidth, allows businesses to leverage real-time call audio for improved customer experiences. This technology can be used in conjunction with AI and NLP tools to drive operational efficiency and deliver better CX. Examples include voice bots, sentiment analysis, voice biometrics, voice-activated IVR, and real-time transcription. Media Streaming works by forking the media during a call and passing it to an application, which then streams the media to a designated 3rd party cloud service or tool where AI and NLP happen. This technology empowers businesses to build connected, intelligent voice moments and improve their customer experience.