Mastering messaging in travel and tourism

In 2023, a survey revealed that travelers are concerned about high prices, long waits, canceled or disrupted plans, and hard-to-find availability. To ease these anxieties, businesses in the travel industry should focus on providing seamless messaging to enhance customer experience (CX). Effective communication can help foster guest satisfaction, stronger relationships, and repeat bookings. Business texting for travel agencies offers more than just convenience; it's about creating positive interactions that lead to brand loyalty. Key emerging messaging channels include SMS, MMS, RCS, OTT, A2P toll-free messaging, and short codes. To choose the right messaging provider, businesses should consider factors such as industry updates, human support, co-creation opportunities, adherence to best practices, and proactive issue resolution.