Launching Verified SMS by Google: An Insider’s View

Verified SMS by Google is a new technology that allows businesses to show their verified identity on a per-message basis. This feature displays the business's name, brand logo, and a verified checkmark alongside each message received from them. The aim of this innovation is to enhance consumer trust in messaging interactions with brands, leading to higher response rates and better overall experiences. Verified SMS works by associating the sender's number with their identity, ensuring that messages are routed securely without revealing content to Google. Companies like Bandwidth collaborate with Google to enable this feature for businesses using simple APIs. The future of Verified SMS includes international messaging and continued improvements in mobile communications.