If you’re not using a local number, you’re losing. Big time

A recent survey of US consumers reveals that local phone calls are still the most preferred method of communication between businesses and customers, regardless of age group. The study found that 60% of respondents prefer picking up the phone over receiving text messages when interacting with a business. Generation Z and Millennials were more likely to answer calls than any other generation, debunking the stereotype of young people favoring text messaging. Furthermore, local phone numbers are more trusted by consumers and increase the likelihood of engagement compared to out-of-state or international numbers. Businesses should consider leveraging local presence dialing for better customer experience across various channels.