How utilities can better serve their customers with text messaging

The utility industry can significantly benefit from using text messaging (SMS) to enhance customer experience. Key advantages include timely reminders for invoice and payment, usage and outage alerts, and reduction in inbound and outbound calls. This not only improves the overall customer satisfaction but also reduces operational costs associated with managing a high volume of calls. Furthermore, SMS allows customers to receive support on their preferred channel while enabling agents to handle multiple customer communications simultaneously.