How to scale your comms with your business

Growth is crucial for companies, especially startups during their first few years. Effective communication strategies are essential to ensure successful scaling. Companies can establish a simplified comms strategy by considering the application they want to use and their infrastructure. Building an application from scratch offers customization and flexibility needed for future scalability. For infrastructure, using a separate provider for voice connectivity that integrates into the comms platform is recommended. This approach, known as Communications-as-a-Service (CaaS), can significantly lower PSTN access and operational costs by running cloud SIP trunks from a CaaS provider into the platform of choice. Unbundling communications app and infrastructure offers benefits such as preventing scaling costs, simplified connectivity, reduced need for IT support, and single provider access to numbers in various markets. A CaaS approach can lead to cost savings, improved customer experience through omni-channel marketing initiatives, and new functionality for products and services.