6 Things to do this summer for big Black Friday wins in 2024

Retailers should begin preparing for the Black Friday/Cyber Monday (BFCM) shopping weekend in 2024 as early as summer. In 2023, Black Friday and Cyber Monday generated $9.8 billion and $12.4 billion respectively. To maximize sales during this period, retailers should mark important dates on their marketing calendars, gather opt-ins for SMS marketing, ensure sending lists are healthy, set up campaigns well in advance, check all integrations and optimizations, and personalize their campaigns. By starting preparations early, retailers can take advantage of the growing trend of mobile shopping and boost sales during the holiday season.