How RCS is changing how the hotel industry interacts with guests

In this 4-part series, we explored Rich Communication Services (RCS), a technology that enhances text messaging with app-like features. RCS allows businesses to add branding elements, custom responses, and rich media cards, as well as embed information like phone numbers, location data, and maps. An example prototype demonstrates how customers can interact with hotels through their native texting apps for tasks such as checking in, upgrading rooms, and accessing necessary information before arrival. Companies interested in RCS can sign up for a beta trial on the RCS Messaging page.