Charting a course through the changes to business messaging

AT&T's deployment of its 10DLC solution has created uncertainties for mobile engagement solution providers. The rapidly shifting business text messaging landscape can be challenging to navigate, but there are suggestions on how to keep businesses shipshape. Resisting hype and focusing on established mediums like short code or toll-free can provide safer options with rock-solid results. Businesses need to evaluate their use cases that rely on local messaging and consider adjusting timelines, resources, or customer expectations accordingly. Additionally, staying informed about industry changes and exploring reliable alternatives such as toll-free SMS can help businesses maintain effective communication strategies.