Boost Your Year-End Fundraising with SMS Messaging

The holiday season is an opportune time for nonprofit organizations to boost their donations through SMS marketing campaigns. With the widespread adoption of mobile phones and messaging technology, text-to-give campaigns have become increasingly popular among charitable organizations. The Red Cross's successful text-to-donate campaign after the 2010 Haiti earthquake raised $32 million in just one month. In recent years, nonprofits have seen a significant increase in mobile messaging volume and revenue generated from SMS campaigns. To maximize their fundraising efforts during the giving season, nonprofits should take advantage of popular shopping events like Giving Tuesday, partner with reliable platforms or carriers, adhere to best practices for SMS marketing, and grow their subscriber list for future success.