10DLC campaign types

The text discusses the concept of brands and campaigns in relation to businesses. Brands are entities that send messages, while campaigns focus on specific use cases or reasons for sending messages. Companies can choose between dedicated campaigns (focusing on a single use case) and mixed use campaigns (multiple use cases). Low volume campaigns are designed for less than 15,000 messages per month at a reduced cost but with a higher surcharge from AT&T. Businesses should consider their messaging needs and costs when choosing the appropriate campaign type.