What Is Media Monitoring? (Definition, Benefits, and AI)

Media monitoring involves tracking, collecting, and analyzing mentions of brands or topics across various platforms such as social media networks, online news sites, blogs, forums, video, podcasts, and TV. The purpose is to stay updated on how the public perceives your brand by interpreting the context, sentiment, and potential impact of these mentions. AI can significantly enhance media monitoring efforts through speech and video recognition, sentiment analysis, automated content scanning, real-time analysis, content moderation, and summarization. To choose the right AI partner for media monitoring, consider factors such as ease of use, scalability, features, supported media types, accuracy, real-time analysis capabilities, language support, and future-proofing.