Why Machine Learning In Ad Tech Is Ready For Liftoff

Liftoff is a mobile app optimization platform for marketing and monetizing apps at scale. The company's main mission is to help mobile apps grow and monetize. Machine Learning Engineer Yunshi Zhao discusses her role in training models, deploying them in production, and monitoring their performance. She emphasizes the importance of scalability in data processing and highlights some challenges faced by Liftoff's system built for a specific use case. The company is currently investigating more standardized tools to improve flexibility and applicability across various ML applications. Zhao shares best practices for model experimentation, training, and deployment, as well as the importance of monitoring models in production and addressing feedback loops in ad tech space. She also discusses her involvement in Liftoff's diversity, equity, and inclusion (DEI) committee, focusing on representation in engineering.