How Flipkart Leverages Generative AI for 600 Million Users

Flipkart has leveraged generative AI to support its 600 million users, with a primary goal of improving customer experience and scaling their business. The company's Head of Applied AI, Anu Trivedi, discussed the challenges of measuring success in product development and how Flipkart is using generative AI to create conversational commerce opportunities. With the help of Arize, a partner that provides traceability, Flipkart has gained the ability to stitch together various metrics and create a storyline to improve their product. The company's experience with generative AI has been a learning process, highlighting the importance of understanding customer bases and finding the right route for solution implementation. By leveraging generative AI, Flipkart aims to make a significant impact on its business, particularly in terms of ROI and GMV.