How Bazaarvoice Navigated the Challenges of Deploying an LLM App

Bazaarvoice, a leading platform for user-generated content and social commerce, has successfully deployed an LLM app after navigating through challenges related to data quality and education. The first challenge was ensuring the data used in retrieval augmented generation (RAG) was clean and accurate, especially when it came to business-specific data. The second challenge involved educating employees about AI's capabilities and limitations. Bazaarvoice has found that AI is transforming its business by improving content quality for clients and enhancing the user experience through generative AI applications like a content coach.