What is searchandising?

Searchandising is a process that applies physical retail merchandising principles to e-commerce stores, curating search results in ways that drive sales and conversions. It allows businesses to promote products, organize search results according to business goals, and track customer interactions. With search representing such a significant opportunity for e-commerce sites, searchandising can improve user experience by helping customers find what they're looking for quickly and easily. By leveraging search analytics data, companies can adapt their search engine relevance to align with business objectives and promote specific products or offerings. Effective searchandising requires a robust search as a service solution that enables non-technical users to test changes and monitor results.